If you are running a SaaS company, you are probably obsessed with traffic. You look at your analytics and think: "If I can just get more people to the site, I'll grow."
So you write blog posts like "What is CRM?" or "What does SaaS mean?"
This is a trap.
People searching for "What is CRM?" are students. They are beginners. They are not buying software today. They are reading a dictionary.
If you want Product-Led Growth (PLG), you need to stop writing definitions and start writing for buyers.
The "High-Intent" Pivot
In SaaS, not all traffic is equal. One visitor ready to buy is worth 1,000 visitors just browsing.
You need to target Bottom of the Funnel (BOFU) keywords.
The Intent Shift
Top Funnel: "What is project management?" (0% Conversion)
Bottom Funnel: "Best project management software for startups" (High Conversion)
The second user has their credit card in their hand. They are looking for a solution, not a definition.
The "Alternative To" Strategy
This is the easiest way to steal customers from your biggest competitors.
If you are a new CRM competing with Salesforce, you will never rank for "Salesforce." But you CAN rank for "Salesforce Alternatives."
People searching for "Salesforce Alternatives" are unhappy customers. They are looking to switch. If you show up with a comparison page titled "Why We Are Better Than Salesforce," you win.
The "How-To" That Leads to "Use Us"
Don't just write generic tutorials. Write tutorials that can only be solved easily with your product.
Generic: "How to send an email."
Product-Led: "How to automate email follow-ups in 3 clicks."
In the post, show screenshots of YOUR tool doing the work. Show the user how much easier life is with your software. Make the product the hero of the story.
🛑 Don't Gate Your Content
In PLG, the goal is to get them into the product (Free Trial), not an email list. Don't hide your best content behind a PDF download form. Give it away for free and put a "Start Free Trial" button right next to it.
Conclusion: Stop Educating, Start Selling
Your blog isn't a university; it's a sales floor.
Stop worrying about vanity traffic numbers. Focus on the keywords that indicate someone is ready to buy. Build pages that compare, convince, and convert.
Is Your SaaS Blog Generating Trials?
We specialize in "SaaS Content Audits." We'll identify the high-intent keywords you are missing and help you build a content strategy that drives MRR (Monthly Recurring Revenue).
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