Google owns YouTube.
This is the most important fact in SEO that nobody talks about.
When you search for "How to tie a tie," what do you see? You don't see a blog post first. You see a Video Pack—a carousel of 3 YouTube videos right at the top of the page.
If you aren't on YouTube, you are handing that prime real estate to your competitors. Here is why video is the secret weapon for dominating search results.
The "Dwell Time" Boost
Google tracks how long people stay on your website (Dwell Time).
Scenario A: User reads your text for 45 seconds and leaves.
Scenario B: User watches your embedded 5-minute video.
In Scenario B, Google thinks: "Wow, this page is fascinating! Users are staying forever. I should rank this page #1."
Embedding a video on your landing page can double your time-on-site instantly.
Double Dipping: Ranking Twice
With video, you can take up two spots on the first page of Google.
1. Your website ranks organically (Text).
2. Your video ranks in the Video Pack (Video).
This pushes your competitors further down the page. It's a land grab. The more space you occupy, the more clicks you get.
Video SEO 101: Keywords in the Script
YouTube's algorithm is smart. It listens to your video.
If you want to rank for "Best Coffee Maker," you need to actually say the words "Best Coffee Maker" in your video script.
The Video Optimization Checklist
Title: Include your main keyword.
Description: Write a 200-word mini-blog post.
Tags: Use 5-10 relevant tags.
Captions: Upload an SRT file (don't rely on auto-captions).
You Don't Need a Hollywood Budget
Business owners fear video because they think they need a film crew.
You don't. The most successful videos on YouTube are often shot on an iPhone.
Authenticity beats production value. A shaky video of the business owner explaining a product honestly is more trustworthy than a slick, over-produced commercial.
📹 Repurpose Your Content
Don't reinvent the wheel. Take your top 5 performing blog posts and turn them into videos. You already have the script (the blog post). just hit record.
Conclusion: The Multimedia Future
The internet is becoming visual. TikTok and YouTube are training users to expect video.
If your website is just a wall of text, you look outdated. Add video to modernize your brand, engage your users, and signal to Google that you are a content powerhouse.
Need a Video Strategy?
We don't just do text SEO. We optimize your YouTube channel, create video scripts, and handle the technical embedding to ensure your videos drive traffic.
Boost My Rankings with Video