You log into Google Analytics. You see 500 people visited your website last week. Not bad!
But your phone? Silent. Your email? Empty. No one's reaching out.
What gives?
Here's the hard truth: traffic doesn't pay the bills—calls and customers do. If people are visiting but not contacting you, something on your website is stopping them.
Let's find out what it is and how to fix it.
The 7 Reasons You're Getting Traffic But No Calls
Your phone number is hard to find.
You know your phone number is on the website. But is it obvious? If visitors have to hunt for it, they'll give up and move on to a competitor.
Put your phone number in the top right corner of every page. That's where people look for it. Also put it in the footer and on your contact page. Make it impossible to miss.
Your website isn't mobile-friendly.
Most local searches happen on phones. If your website is hard to read or navigate on a small screen, visitors will leave frustrated—and they won't call.
Test your website on your own phone. Can you read the text without pinching? Can you tap the phone number to call instantly? If not, it's time for a mobile-friendly redesign. Google also ranks mobile-friendly sites higher.
Your contact form is a black hole.
Maybe you have a contact form instead of a phone number. But if you don't respond quickly—or at all—those leads disappear. Also, long forms with too many fields scare people off.
Keep forms simple. Name, email, phone, message—that's it. And check your form daily. Better yet, get email alerts so you never miss a lead. Respond within 24 hours (faster is better).
Your website is too slow.
People are impatient. If your site takes more than 3 seconds to load, half your visitors will leave before they even see it. They'll never get to your phone number.
Test your speed at Google's PageSpeed Insights. If it's slow, compress images, remove unnecessary plugins, and consider better hosting. A fast site keeps people around.
You're attracting the wrong visitors.
Sometimes the problem isn't your website—it's your traffic. If you're ranking for keywords that don't match what you actually do, you'll get visitors who aren't really looking for you.
Check your keywords. Are people finding you for terms that match your services? If not, adjust your content to target what your ideal customers actually search for.
No trust signals.
Would you call a business that looks sketchy? If your website has no reviews, no photos, no "about" page, and no proof you're legit, visitors won't trust you enough to pick up the phone.
Add trust signals everywhere. Display your Google reviews, add real photos of your team and work, write an authentic "About" page, and show any certifications or awards. Make yourself look real and trustworthy.
No clear call to action.
Visitors need to be told what to do. If your website just has information but doesn't say "Call now" or "Get a free quote," people will browse and leave without taking action.
Tell people what to do. On every page, have a clear button or message: "Call us today," "Get your free estimate," "Talk to an expert." Make it obvious and easy.
Quick Checklist: Fix Your Website Today
Here's a simple list to work through:
One More Thing: Track Your Calls
If you're serious about getting more calls, set up call tracking. Use a different phone number on your website than your main line. Then you'll know exactly how many calls come from your site.
You can do this with free tools like Google Voice or paid services like CallRail. Either way, measure what's working so you can improve.
The Bottom Line
Traffic is nice. But calls are better. If your website is getting visitors but not calls, one of these seven problems is the culprit. Find yours, fix it, and watch your phone start ringing.
Want us to audit your website?
We'll look at your site and tell you exactly why visitors aren't calling—and how to fix it. No jargon, just practical advice.
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